What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.What is the definition of marketing?“Marketing is the recognition and reunion of the human and social or cultural requirements. There is one of the best and smallest meaning of the marketing is the congregation of desires beneficially†(Kotler & Keller, 2009, p. 5). In addition, the meanings of marketing are given as performing actions that can accomplish the objectives by predicting consumer’s requirements to provide required gratifying things, services, and so on, by the Perrault, Cannon, and McCarthy (2009).What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?The benefit or profits of incorporating marketing into the sales function of an organization is eventually raised sales.
